It's As Easy As 1 - 2 - 3
You'll have a separate keyword or property ID for each listing - usually a variation of your name followed by a number, For example, Dan Agent would have keywords such as DAGENT1, DAGENT2, DAGENT3 and so on. You display the keyword associated with each individual property listing on your yard signs and in all of your marketing and advertising materials.
Here is an example of a rider to attach to the top of your yard sign:

When a prospective home buyer sees your property either in person, in a real estate magazine or elsewhere, they will text the keyword to the short code and within seconds receive property information directly on their cell phone.

And you instantly receive a text message with the prospect's cell phone number and the property code they inquired about! This provides you with the opportunity to contact them right away to answer any questions they may have OR schedule an immediate showing.